Quiénes Somos


Ser el único sitio inmobiliario del país que cuenta en todo momento con al menos el 90% de la oferta proyectos inmobiliarios a nivel nacional, y a la vez, ser reconocidos por el público final como el principal referente a la hora de la búsqueda de propiedades nuevas y el financiamiento para la compra. Además, ser la única “red” de Chile capaz de conectar a cada uno de los centros hipotecarios del país, simultáneamente y en línea, con cada una de las inmobiliarias o salas de venta en operación.


Desarrollo, comercialización y explotación de plataformas web diseñadas para la:
  • Publicación de proyectos inmobiliarios y propiedades.
  • Notificación a usuarios respecto de sus capacidades reales de endeudamiento.
  • Interacción entre los distintos participantes en la etapa de la decisión de compra de una propiedad (cliente final, inmobiliaria y Bancos)

Además, ser el canal de comunicación más eficiente entre el “vendedor” y las áreas hipotecarias de las Instituciones Financieras, en cuanto a las pre aprobaciones y aprobaciones de créditos hipotecarios.


Enlace Inmobiliario S.A. nace en Enero de 2011 con el objetivo de generar herramientas tecnológicas que permitan facilitar la interacción entre los actores del mercado inmobiliario en torno a la compra, venta y financiamiento de propiedades

Durante la crisis del 2008, muchas inmobiliarias desarrollaron acciones conjuntas con el objeto de entregar una oferta integral y atractiva al cliente final, y así agilizar los procesos de decisión compra (por ej, “3 Días Compra Feliz”). Un soporte muy importante de dichos eventos fueron los “sitios de proyectos inmobiliarios con carácter temporal” donde se consolidaban todas estas ofertas y promociones. Una de las innovaciones incluidas en estas plataformas digitales fueron ciertas funcionalidades que permitían al cliente final obtener pre-aprobaciones de crédito hipotecario en línea. Los actuales directores de Enlace Inmobiliario S.A., motivados por los buenos resultados obtenidos en las experiencias descritas, decidieron crear una serie de sitios inmobiliarios que emularan a los del 2008. La única gran diferencia sería que éstos se mantendrían disponibles al cliente final de manera permanente en el tiempo. Las claves para la implementación eran: (1) contar con el máximo de oferta inmobiliaria de propiedades nuevas y (2) acceder a convenios operacionales con bancos e instituciones financieras que permitieran otorgar el servicio de pre-aprobaciones de crédito desde estos nuevos sitios.
La iniciativa se hizo realidad con el lanzamiento en abril de 2011, del primer “Sitio de Proyectos Inmobiliario de la VIII Región” (enlacebiobio.cl ), en el que se integra toda la oferta de propiedades nuevas ubicadas en la región de BioBio y además, ofrece la posibilidad de obtener de pre-aprobaciones en línea. De manera paralela, los directores de Enlace Inmobiliario, basándose en la premisa de que las personas que están buscando un crédito hipotecario también debieran estar en búsqueda de una propiedad, (independiente si la han visto previamente, o no), creyeron que estaba la oportunidad de exponer una amplia oferta de propiedades a dicho segmento, directamente en las secciones hipotecarias de las páginas web de las instituciones financieras. Así es como, en Junio de 2011, se realiza el lanzamiento del “Sitio de Proyectos Inmobiliarios de Banco Estado”, desde el cual el cliente puede cotizar propiedades de su interés y solicitar pre-aprobaciones de crédito a partir de estas. A la fecha, Enlace Inmobiliario cuenta con 10 sitios inmobiliarios en asociación con Instituciones financieras.

“A partir de las dos experiencias anteriores se fundaron los pilares de la empresa, desde los cuales se han desarrollado una serie de otros productos y servicios que potencian a todos los participantes del mercado inmobiliario.”

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